Articles

Omnichannel Marketing

This is a guest post, written by InterExcel   Marketing, especially Digital Marketing, is undergoing rapid and major changes.  We’re moving away from mass, “push” based marketing towards more personalised, one-on-one communication with consumers through the many channels and on the many devices they use.  The effectiveness and ROAS (Return On Ad Spend) of print […]

New PayFast Integration with Shopify

In the ever-changing eCommerce landscape it only stands to reason that you need to constantly keep up with the times. Shopify recently notified us that they were no longer taking updates to their original method of integration and that we needed to migrate the PayFast integration to a new and improved method. Having taken over […]

6 Factors Highlighting the Importance of a Good User Experience in Online Payments

This is a guest article written by PayFast Payments are an integral part of the eCommerce experience and unfortunately they have played their part in the ongoing battle with cart abandonments.  Whether it’s due to a lack of payment options, cumbersome payment processes or poor design, what is clear is that a good user experience […]

Google AdWords – the Introduction from InterExcel

Every business, big or small, needs to advertise.  Through marketing, companies can promote their products and prices, gain new leads, improve sales, build brand recognition and so much more.  The opportunities are endless, especially when it comes to online marketing. The importance of online marketing in business Internet access in South Africa is becoming more […]

uAfrica’s Partner Program

uAfrica has an exclusive list of preferred partners and affiliates that we work with.  We refer clients to affiliates that provide services uAfrica doesn’t, for example setting up, developing or customising an online store or helping with SEO, social media and advertising.  There are different partners for different client needs, but chances are that we’ll be able to […]