Articles

The Digital Media Collective – Success Story

TDMC (The Digital Media Collective) is one of our preferred suppliers and based in sunny Durbs.  They are a digital media agency specialising in eCommerce builds, digital strategy and media buying as well as brand identity and content creation.  With such top-notch services on offer, it’s no surprise that they attract clients like Boardriders (Roxy) and Thandana Bags.  We decided to showcase their […]

eCommerce – How It Started and Why It’s Important

The internet. It is the most widely used single technology in the world, with around half of the world’s population using it daily to transact. There’s more to it than watching videos, updating Facebook statuses, and searching for before and after pics of Caitlyn (nee Bruce) Jenner.  Where there is opportunity people use that to […]

Payment Methods on your Shopify Store – What to Offer and how

Before PayFast integrated into Shopify, it was almost impossible for South African merchants to accept credit cards on their store and our Shopify merchants were limited to setting up manual payment methods to take orders.  Now that PayFast is available, a whole new world of payment methods is available to all South African merchants. Among […]

Omnichannel Marketing

This is a guest post, written by InterExcel   Marketing, especially Digital Marketing, is undergoing rapid and major changes.  We’re moving away from mass, “push” based marketing towards more personalised, one-on-one communication with consumers through the many channels and on the many devices they use.  The effectiveness and ROAS (Return On Ad Spend) of print […]