DC: The majority of our clients are small to medium sized businesses and Shopify ticks almost every box when it comes to designing an online store for them. For anyone else not specifically in online retail, we recommend either a custom build or a WordPress site, but it really all depends on each client’s individual needs.
DC: Most clients are constrained by their budget as well as a lack of knowledge in the eCommerce space. Typical agency models struggle to accommodate an agile small business solution and this will often result in the small business not ever going online. In this instance, we have found that taking a long-term, strategic partnership approach has benefited not only us, but our clients as well.
JH: What, in your view, is the one thing holding most companies back when trying to make a decision about whether to sell online or to concentrate on a more traditional bricks and mortar retail space?
DC: I think it’s a lack of knowledge coupled with a perceived cost of being in the eCommerce space that has more often than not been the lead concern.
JH: Yes, a lot of merchants and partners are asking for international shipping, all I can say is, watch the space!
Last question, give us your top 3 tips for someone who is starting an online business from scratch.
- Be clear on your product offering and how it benchmarks against others in your category.
- A website is only the start and there are billions of them out there. In order to be found, understand that you need to budget for marketing services from the get go.
- Not everyone is your customer so make sure you pick the right marketing partner who understands how to funnel customers in order to drive for conversion.
Very sound advice indeed, thank you Duncan. We wish the team at TDMC the best of luck with their growth going forward, head over to their website for more information or to get in touch with someone on the team to help you grow your brand and business.