Articles

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]

The Alternatives to Dropshipping

This is a guest article written by bidorbuy Dropshipping is often seen as the easy way to get into the eCommerce industry.  However, as with most formulas that sound too good to be true, dropshipping has many downfalls.  It is important to consider all the alternatives to dropshipping.   Consignment stock The most common problems […]

Dropshipping in South Africa: What is it and where do you start?

Dropshipping.   You’ve heard the term used before.  It’s the concept of selling someone else’s product, but not actually fulfilling the order.  The seller passes the order on to the manufacturer or supplier to fulfil orders directly to their customers.  The biggest difference between dropshipping and the standard retail model is that when it comes […]

Omnichannel Marketing

This is a guest post, written by InterExcel   Marketing, especially Digital Marketing, is undergoing rapid and major changes.  We’re moving away from mass, “push” based marketing towards more personalised, one-on-one communication with consumers through the many channels and on the many devices they use.  The effectiveness and ROAS (Return On Ad Spend) of print […]