Articles

Payment Methods on your Shopify Store – What to Offer and how

Before PayFast integrated into Shopify, it was almost impossible for South African merchants to accept credit cards on their store and our Shopify merchants were limited to setting up manual payment methods to take orders.  Now that PayFast is available, a whole new world of payment methods is available to all South African merchants. Among […]

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]

Dropshipping in South Africa: What is it and where do you start?

Dropshipping.   You’ve heard the term used before.  It’s the concept of selling someone else’s product, but not actually fulfilling the order.  The seller passes the order on to the manufacturer or supplier to fulfil orders directly to their customers.  The biggest difference between dropshipping and the standard retail model is that when it comes […]

Omnichannel: Affordably and Effectively Selling in Person

The face of retail is changing.  Physical stores are becoming smarter and more connected whereas online stores are more about being a touch point for customers.  So what does that mean for your online business?  How can you maximise the potential of your business so you’re catering for more and more customers?  Very simply, by […]

Omnichannel: The importance of selling everywhere

As an online retailer you’ve probably heard this word many times.  It’s been thrown around corporate boardrooms as this year’s buzzword and as a result, by now you’ve trained yourself to mentally pass over it whenever you hear it.  Surprisingly though, not many people know what it means and even fewer know how it can […]