Articles

eCommerce – How It Started and Why It’s Important

The internet. It is the most widely used single technology in the world, with around half of the world’s population using it daily to transact. There’s more to it than watching videos, updating Facebook statuses, and searching for before and after pics of Caitlyn (nee Bruce) Jenner.  Where there is opportunity people use that to […]

Payment Methods on your Shopify Store – What to Offer and how

Before PayFast integrated into Shopify, it was almost impossible for South African merchants to accept credit cards on their store and our Shopify merchants were limited to setting up manual payment methods to take orders.  Now that PayFast is available, a whole new world of payment methods is available to all South African merchants. Among […]

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]

Dropshipping in South Africa: What is it and where do you start?

Dropshipping.   You’ve heard the term used before.  It’s the concept of selling someone else’s product, but not actually fulfilling the order.  The seller passes the order on to the manufacturer or supplier to fulfil orders directly to their customers.  The biggest difference between dropshipping and the standard retail model is that when it comes […]