Articles

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]

Omnichannel Marketing

This is a guest post, written by InterExcel   Marketing, especially Digital Marketing, is undergoing rapid and major changes.  We’re moving away from mass, “push” based marketing towards more personalised, one-on-one communication with consumers through the many channels and on the many devices they use.  The effectiveness and ROAS (Return On Ad Spend) of print […]