Articles

AskMario.co.za

As a small business owner, your job is hard enough.  You’ve got to worry about a whole host of things that you need to make your business a success.  Everything from stock, to finances, logistics and marketing probably all fall squarely on your shoulders.  You don’t have time to worry about learning code and trying […]

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]

Omnichannel Marketing

This is a guest post, written by InterExcel   Marketing, especially Digital Marketing, is undergoing rapid and major changes.  We’re moving away from mass, “push” based marketing towards more personalised, one-on-one communication with consumers through the many channels and on the many devices they use.  The effectiveness and ROAS (Return On Ad Spend) of print […]