Articles

Success Story – Maverick Marketing

Melissa Rowlston is the founder of Maverick Marketing, an eCommerce and website design company. She is the first female Shopify Expert in South Africa and the recipient of the 2018 Shopify Unite Fund.  While watching the Unite conference via livestream at our offices earlier this month, we were so proud to see Melissa get a mention […]

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]