Articles

Omnichannel: Affordably and Effectively Selling in Person

The face of retail is changing.  Physical stores are becoming smarter and more connected whereas online stores are more about being a touch point for customers.  So what does that mean for your online business?  How can you maximise the potential of your business so you’re catering for more and more customers?  Very simply, by […]

Omnichannel: The importance of selling everywhere

As an online retailer you’ve probably heard this word many times.  It’s been thrown around corporate boardrooms as this year’s buzzword and as a result, by now you’ve trained yourself to mentally pass over it whenever you hear it.  Surprisingly though, not many people know what it means and even fewer know how it can […]

Fulfillment of wonderful customer experiences!

Fulfillment is defined as the storing, packing, shipping and unwrapping of your products and is arguably the most important step of the entire shopping process for your customer.  As online merchants, many of us tend to focus only on the website aspects on our stores and almost completely neglect the fulfillment. Let’s think about it.  Your Shopify […]

6 Factors Highlighting the Importance of a Good User Experience in Online Payments

This is a guest article written by PayFast Payments are an integral part of the eCommerce experience and unfortunately they have played their part in the ongoing battle with cart abandonments.  Whether it’s due to a lack of payment options, cumbersome payment processes or poor design, what is clear is that a good user experience […]