Articles

eCommerce – How It Started and Why It’s Important

The internet. It is the most widely used single technology in the world, with around half of the world’s population using it daily to transact. There’s more to it than watching videos, updating Facebook statuses, and searching for before and after pics of Caitlyn (nee Bruce) Jenner.  Where there is opportunity people use that to […]

Payment Methods on your Shopify Store – What to Offer and how

Before PayFast integrated into Shopify, it was almost impossible for South African merchants to accept credit cards on their store and our Shopify merchants were limited to setting up manual payment methods to take orders.  Now that PayFast is available, a whole new world of payment methods is available to all South African merchants. Among […]

Omnichannel Marketing

This is a guest post, written by InterExcel   Marketing, especially Digital Marketing, is undergoing rapid and major changes.  We’re moving away from mass, “push” based marketing towards more personalised, one-on-one communication with consumers through the many channels and on the many devices they use.  The effectiveness and ROAS (Return On Ad Spend) of print […]

Omnichannel: Affordably and Effectively Selling in Person

The face of retail is changing.  Physical stores are becoming smarter and more connected whereas online stores are more about being a touch point for customers.  So what does that mean for your online business?  How can you maximise the potential of your business so you’re catering for more and more customers?  Very simply, by […]

Omnichannel: The importance of selling everywhere

As an online retailer you’ve probably heard this word many times.  It’s been thrown around corporate boardrooms as this year’s buzzword and as a result, by now you’ve trained yourself to mentally pass over it whenever you hear it.  Surprisingly though, not many people know what it means and even fewer know how it can […]

Fulfillment of wonderful customer experiences!

Fulfillment is defined as the storing, packing, shipping and unwrapping of your products and is arguably the most important step of the entire shopping process for your customer.  As online merchants, many of us tend to focus only on the website aspects on our stores and almost completely neglect the fulfillment. Let’s think about it.  Your Shopify […]

6 Factors Highlighting the Importance of a Good User Experience in Online Payments

This is a guest article written by PayFast Payments are an integral part of the eCommerce experience and unfortunately they have played their part in the ongoing battle with cart abandonments.  Whether it’s due to a lack of payment options, cumbersome payment processes or poor design, what is clear is that a good user experience […]