Articles

eCommerce – How It Started and Why It’s Important

The internet. It is the most widely used single technology in the world, with around half of the world’s population using it daily to transact. There’s more to it than watching videos, updating Facebook statuses, and searching for before and after pics of Caitlyn (nee Bruce) Jenner.  Where there is opportunity people use that to […]

Xero for Startups

This is a guest post written by PayFast “We have an opportunity to change the world as SME owners and entrepreneurs” – Marnus Broodryk, entrepreneur and Founder of The Beancounter. That is how a recent evening of networking and mingling started at TRUTH Coffee Roasting in Cape Town. Entrepreneurs with businesses of all shapes and […]

Payment Methods on your Shopify Store – What to Offer and how

Before PayFast integrated into Shopify, it was almost impossible for South African merchants to accept credit cards on their store and our Shopify merchants were limited to setting up manual payment methods to take orders.  Now that PayFast is available, a whole new world of payment methods is available to all South African merchants. Among […]

Understanding Online Advertising – Search Engine & Social Media Ads

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”  – John Wanamaker. John Wanamaker is hailed as the pioneer of the modern department store and back when he started Wanamaker’s department stores, advertising was almost exclusively limited to print media.  Fast forward 150 years and the advertising […]